Over his career, he was one of the most prolific lettering artists, crafting over 600 typeface designs including Tiffany, ITC Bookman, Panache, Souvenir, Edwardian Script, and the eponymous Benguiat and Benguiat Gothic. He helped set up the International Typeface Corporation (ITC) in 1970, as an independent licensing company and served as a vice president. It was here that he worked on utilizing photo technology for commercial typography and lettering. He was hired as a designer by Esquire magazine in 1953 and subsequently went on to join Photo Lettering Inc. He went on to study graphical design, calligraphy, and typography at the Workshop School of Advertising Art under the Russian-American graphical artist and calligrapher Paul Standard. His role involved airbrushing and other techniques to do away with nudity in published works. He started his design career by working, in his words, as a "cleavage retoucher" during the restrictive period after World War II, when the Hays Code imposed restrictions on nudity in motion pictures. It occurred to me that one day that’s going to be me, so I decided to become an illustrator." Ed Benguiat standing in front of a graphic of some of his typefaces at a talk in Berlin, 2008 One day I went to the musician’s union to pay dues and I saw all these old people who were playing bar mitzvahs and Greek weddings. In an interview, he stated of his chosen career as a designer: "I’m really a musician, a jazz percussionist. Career īenguiat started out his career as a jazz percussionist playing in bands with the likes of Stan Kenton and Woody Herman. He was stationed in Italy as a radio operator, and later performed photo reconnaissance.
Īlthough he was not old enough to enlist for the armed forces during World War II, he enlisted using a forged birth certificate and served in the Air Corps. He was exposed to design elements as early as nine, with access to his father's design tools. His mother was a driver with the Red Cross, and his father was a display director in the department store chain Bloomingdale's. Other notable examples of Benguiat’s work are the logotypes for the original Planet of the Apes film, Super Fly and The Guns of Navarone, and the typeface for the opening credits for Stranger Things.īenguiat was born in Brooklyn, New York, on Octoto Rose Nahum and Jack Benguiat. He was also known for his designs or redesigns of the logotypes for Esquire, The New York Times, Playboy, McCall’s, Reader’s Digest, Photography, Look, Sports Illustrated, The Star-Ledger, The San Diego Tribune, AT&T, A&E, Coke, Estée Lauder, Ford, and others. He designed over 600 typefaces, including Tiffany, Bookman, Panache, Souvenir, Edwardian Script, and the eponymous Benguiat and Benguiat Gothic. Ephram Edward Benguiat ( / ˈ b ɛ n ɡ æ t/ October 27, 1927 – October 15, 2020) was an American type designer and lettering artist.
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